Successful
licensing is generally based on long-standing business
relationships. A key factor to success is an in-depth understanding of the licensing process and psychology.
Already the first contact is part of and sets the stage for the eventual negotiation.
In
numerous situations, an initial anonymous contact is desirable.
van Rooijen & Partners supports, guides and performs the in- and out-licensing process.
There are situations, where complete packages of
patents and know-how are sold. These can provide opportunities for companies to get a head start in
a new area or broaden their intellectual property.
A company undergoing a turn-around
in its business focus, may decide to fully sell a package, project, product or portfolio, generating
short term cash.
With the unfortunate situation of a number of insolvencies, several
packages of assets are available for acquisition.
van Rooijen & Partners supports and mediates in asset deals.
The development and market introduction in other continents
mostly is a major step, which may involve large investments and management capacity.
Implementation
of the business plan or the internationalisation strategy mostly requires to look into these options.
van
Rooijen & Partners supports companies in trans-continental steps, like the one to the USA,
to India
or to Europe. This can include a collaboration or the identification of clients. For larger companies,
this can also be the acquisition of a local company as a starting point for further growth.